瀑布流式布局,想必设计师们已不再陌生,随着pinterest自2011年开始走红,瀑布流式的布局被越来越多的网站所使用。花瓣网、堆糖网、布兜、发现啦,美丽说,蘑菇街,人人逛街,凡客达人等,复制Pinterest的网站在中国蜂拥而现,粗略估计已有几十家之多。
为什么选择瀑布流?
既然pinterest式蜂拥而现,我们先从体验角度看,瀑布流布局为什么好?
笔者浅见。随着读图时代快餐式消费的来临,瀑布流对于图片的展现,是高效而具有吸引力的,用户一眼扫过的快速阅读模式可以在短时间内获得更多的信息量,而瀑布流里懒加载模式又避免里用户鼠标点击的翻页操作,这么浏览起来,随着鼠标的滚动,是不是最小的操作成本能获得做多的内容体验,是不是比较容易沉浸其中,不被打断。有没有逛起街来边走边看,被琳琅满目的商品吸引的感觉呢?
除此之外,瀑布流的主要特性便是错落有致,定宽而不定高的设计让页面区别于传统的矩阵式图片布局模式,巧妙的利用视觉层级,视线的任意流动又缓解了视觉疲劳。
Pinterest
Pinterest于2011年诞生,如今每月独立访问用户数量已突破1100万,平均每位用户每月在网站上逗留98分钟,这一时长在诸多社交平台中仅次于Tumblr和Facebook。Pinterest作为瀑布流布局的鼻祖,必然引导瀑布流设计的方向。
1.吸顶式导航
为什么使用吸顶式导航呢?用户在瀑布流模式下一目十行去浏览,如果快速切换到分类,又要回到顶部,然后再选取分类,吸顶式导航可以让用户轻松切换分类,设计要点,吸顶式导航不可以太宽,色彩上不可以太抢眼,只需要保证用户在需要时,它悄悄的在就可以。
2.评论的锚点定位
pinterest起初设计是评论框全部默认展示的, 意在鼓励用户输入评论。而在最近的改版中,pinterest的评论框的设计改为:当图片和已有评论长度较小时,评论框默认收起,点击评论的操作button后,锚点定位到评论框,同时光标闪动,提示用户输入文字。而图片和已有评论较长时(接近或大于一屏的高度),默认评论框打开,因为用户如果靠评论的button打开评论框需要回滚较多距离,成本太高。
3.轻巧的点击查看大图设计
点击空白区域收起,再次点击大图跳转到图片来源网站。非常适合轻松随意的阅读尤其是当用户适应此处的设计逻辑后,很容易产生沉浸式浏览,同时又满足了查看细节的需要。
4.占位加载,保持视觉体验的顺畅
用户在不断滚动鼠标滚轮浏览的过程中,网速并不总是尽如人意的,因此采用占位加载形式(预加载出图片高度的灰度图),不让加载过程中画面过于跳动,
可以让用户视觉体验平缓些,视觉过度流畅,尽量小的干扰用户浏览的行为。
5.Pin it 工具的便捷
Pinterest模式为首的瀑布流网站另一利器便为Pin it 工具。用户在各式网站的浏览中,用Pin it先为自己收藏内容,其次为网站创造内容。而且可以将pinterest作为用户的一个在线图片收藏夹,当用户喜欢的内容在这儿了,流量也就不用担心了。
Huaban
花瓣网是较早的“类Pinterest”网站之一,定位是基于兴趣的社交分享网站,网站为用户提供了一个简单地采集工具,帮助用户将自己喜欢图片重新组织和收藏。花瓣在设计与体验上与Pinterest十分相似,但是也有一些自己的贴心细节设计。
1.Icon+Title的配合,让导航更简洁。
title 属性为:规定关于元素的额外信息。这些信息通常会在鼠标移到元素上时显示一段工具提示文本(tooltip text)。 也就是鼠标悬停的时候,通过title的提示可以带给用户更多信息。
由于内容主导的网站,框架大多采取轻设计,因此花瓣的导航也极简化,能用icon的地方便不用文字。于是icon+title最大限度的节约了版面,减轻了架构,同时也不让用户迷惑。
2.时效性的专题页设计-花瓣周刊
如何给用户以最新最热的内容呢,花瓣周刊是方式之一。通过一个简单的页面聚合最流行的内容,也是帮用户发掘兴趣的手段之一。
3.右翻页大一些
在首页中,查看某个图的详情的时候,与Pinterest不同,花瓣采取的是落地页面的形式,右侧的左右翻页可以帮用户查看该画板下的其它内容,而右箭头更大些,展示了更多的点击区域。通过差异化,下意识里帮助用户去选择点击右箭头实现右翻页,可以让用户在该画板停留更久些。
Guang
Guang.com2012年初诞生,网站致力于帮助用户发现喜欢,推荐更适合自己的消费。虽然它没有类似于Pin it 这样典型的类pinterest网站里的收藏工具,但是瀑布流也是它主体展现模式之一。
1.数字的魅力
从设计的整体感觉来讲,guang是家热闹的网站,琳琅满目的商品像个大商场,而里面通过一些精确数字的体现,更加烘托了这种氛围。“6600件你可能喜欢的宝贝”,”2876件推荐的宝贝”,精确的数字可以让用户清晰的意识到这儿有很多内容,进来可以得到更多。
2.拟物化设计增加情趣感
主题街里慢悠悠的滚动,加上道路感的间隔线,是不是有边走边逛的感觉。
小火箭式的返回顶部,是不是有“噌“一下快速的感觉?
网页设计里适当利用些情趣化的小元素可以增添网站的趣味性,让用户觉得这是有爱的设计,有爱的网站。
3.功能型操作简单。
在瀑布流中,Guang里唯一的操作“喜欢”。喜欢承载了收藏,收集和整理的作用。简单的操作也方便了用户对内容的管理。越简单的操作,用户学习成本越低,则贡献的内容就越多。
转载:微博udc
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