Foursquare下周上线新版签到应用,利用大数据资源为用户提供娱乐生活服务


过去几天,Foursquare官方Twitter发布了几个新版应用的截图,同时宣称本周将发布一个新的产品(hashtag为#allnew4sq)。有媒体猜测,Foursquare应该会在接下来几天发布新版Foursquare签到应用。

自2009年三月SXSW(南西南音乐节)发布以来,Foursquare已有2000万注册用户,总签到数量超过20亿次。Foursquare拥有美国甚至全球的多个最大城市海量商铺数据,恐怕连Google+ Local都望其项背,而且大有赶超Yelp之势。

这次Foursquare更新的主要方面,就是将其庞大的数据量充分利用起来,为用户提供更周到更详细的位置签到信息。Foursquare今年一月份推出了“探索”功能,为用户建立了一个非常独特的生活社交图谱,并在用户的吃喝玩乐上提供了海量数据支持和大量的最佳地点建议。

借助其海量数据资源,Foursquare能够从一个简单的社交签到应用转化成社交化的生活娱乐应用,向用户提供实时的、社交化的、精确的餐饮休闲服务信息。用户用Foursquare不再是为了单纯的签到,而是能够在上面发现自己喜欢的、有趣的娱乐休闲信息。

到时候,三五好友的聚会、逛街、购物等都可在Foursquare上发现他们想要的服务,这将是一个潜力巨大的市场。

source TNW
转载:36氪
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