Google:发挥手机与其他媒体广告的结合性

智能手机正在成为其他媒体的连接器、延伸器,当用户在其他媒体上接触到相关的信息时,可能会触发用户通过手机获取进一步信息或采取行动的行为。

根据2012年3月,Google联合Ipsos MediaCT 和TNS Infratest 的报告,43%的智能手机用户每月至少1次使用手机来搜索他们在电视上看到的广告信息,同样高比例的用户,40%使用手机来搜索他们在店内看到的广告信息。

搜索杂志广告或户外广告的信息则相当没那么流行,但看起来会随着智能手机用户越来越习惯于掏出他们的智能手机去获取信息的行为加深而增长,当然二维码等的推动也功不可没。

Frequency with Which US Smartphone Owners Search on Their Smartphone in Response to Select Offline Ads, March 2012 (% of respondents)

58%的受访者表示他们在家中使用智能手机来研究产品,43%则在移动状态,31%则在店内,使得零售场所是智能手机用户采取行动的第一大场所。

同时,用户对手机设备上看到的广告的响应在2011年6月到2012年3月间,也发生了明显的变化,用户注意到的网页广告和APP广告比例在增长。而用户注意到的搜索引擎和零售网页上的广告则在减少。

Location Where Mobile Ads Were Noticed According to US Smartphone Owners, July 2011 & March 2012 (% of respondents)

这个变化反映出移动广告市场正在慢慢走向成熟,eMarketer预计2012年美国移动广告市场规模将达到26亿美元。目前移动广告的点击率高于PC,这可能是因为移动广告的新奇性。而随着用户对这种新奇的消失,营销者应该想法子发挥用户使用手机对其他媒体渠道的响应,或者提升用户对移动广告本身的响应度。

Pay for security guards is affected somewhat by the industry in which they work. Of the 1,028,830 custom jerseys guards employed in 2009, the Bureau of Labor Statistics indicates that 598,790 of them worked for various investigative and security services. And that’s the problem demonizing one has the effect of making the other look good in comparison. That’s the wholesale jerseys driving force behind well meaning crusaders calling for bans on high fructose corn syrup and grocery stores stripping it from their shelves and replacing it with good old sugar, declaring the problem solved. The LeBron parade had ran its course and the media knew it was time to find a new player to put in the spotlight. The 2015 season had no true outstanding player, and the sports world was at relative peace. This is a bet placed on the total points that a team will score or the total points that will be scored in the entire game. Use previous game history to set the over/under line. Also, ARMK’s business is less vulnerable to economic cyclicality. Its business is more defensive as seen during the 2009 economic downturn when ARMK’s cash flow increased as lower capex and reduced working capital more than offset an earnings decline. And it doesn’t stop with the Raiderettes. For cheerleaders, ludicrously low wages are endemic cheap oakleys in pro football, with TheRichest reporting last year that the average pro cheerleader earns a shocking $500 to $750 per season. I had everything right the Falcons, the Falcons in the first half, the over in the first half, the over in the game. I hit on everything. In fact, no franchise hockey jerseys in the NFL has gone through more quarterbacks than the Browns over 20 in fact since they returned to Cleveland in 1999 but Griffin may just be the guy to end that woeful stretch. Healthy and armed with a quality offensive line and defense, RG3 will rely heavily on former All Pro wideout Josh Gordon and rookie speedster Corey Coleman, a first rounder out of Baylor who can fly. He had been staying with his parents, Gary and Jill, in Lalomanu at cheap oakleys sunglasses the Taufua lodge.Gary survived the tsunami only after being swept out to sea, where he clutched on to coral reef. A second big wave bought him to shore. Teams are still enabling abusers, be it the Dallas Cowboys signing Greg Hardy or Mara defending his team’s decision to re sign Brown despite knowing about the May 2015 domestic violence case and never even attempting to talk with Molly Brown about it.”A Fake Oakleys lot of times there is a tendency to try to make these cases black and white,” Mara, normally one of the league’s truermoral compasses,told the New York Post in August. “They are very rarely black and white.”I Wholesale Jerseys don’t remember the case against Tom Brady being cut and dried, but that didn’t stop Goodell from banishing him for a quarter of the season.USA TODAYPolice documents: Giants kicker Josh Brown admitted abuseBrown’s acknowledgment that he abused his former wife renewed outrage over his lax suspension.

发表回复