下面我们筛选了10个原生应用的图标(icon),来探究一下它们背后的秘密,并一窥苹果公司的产品设计过程。
1. 美洲狮系统中的Crazy Ones 手稿
在苹果之前发布的OS X 10.8(Mountain Lion)中出现了一个新的Notes图标,其中相当潦草的文字则是苹果Think Different电视广告《Crazy Ones》中乔布斯的旁白中的一段。(当然,这个著名的《Crazy Ones》在播放时用的并非是乔布斯的配音,而是Richard Dreyfuss的配音。)
2. “完整”的文本编辑器
这一个图标自Mac OS X 10.5(Leopard)就有了,它是《Crazy Ones》旁白的完整版本。John Appleseed并不是一个真实的人名,它是苹果公司惯用的“John Doe”(佚名)的代称,这个版本在现在的电脑中仍能找到。
3. 更多Crazy Ones文件
还有一个软件的图标也使用了《Crazy Ones》的旁白,它是Mac OS X 10.7(Lion)中的All My Files。不过这些小纸片实际上是广告旁白的创作者——Rob Siltanen和Ken Segall两人修改的最初版本,和广告旁白有一定出入。感兴趣的读者可阅读苹果”Think Different”广告背后的真实故事系列文章。
4. Find my family(找到我的家人?!)
Find My Friends的icon比较有趣,它使用苹果不常用的Skeuomorphic风格(模仿现实物品),将两个小人压印在仿真皮革上。这种有真实质感的图标并没有引发人们经常使用的兴趣,所以也曾在苹果产品用户中产生了大量的讨论。
但不管怎样,苹果仍然采用了这种设计,因为他们认为这种风格更让人用户想到真实的生活,想到自己的家人和朋友,而不是冷冰冰的机器。而且最初这个软件叫做“Find My Family”,后来苹果高管觉得这个名字听起来“令人发毛”,所以便改成了“Find My Friends”。
5. 关于Bono
我们经常会在iOS的音乐应用中看到一个“表演者”(Aritist)图标是一个人的剪影,但如果熟悉摇滚音乐的人会知道,这个图标实际上是U2的主唱Bono。他不仅是一个环保主义者和和平主义者,还和苹果有过很多的合作。
6. Keynote的“觉醒”
这个图标很多人都熟悉,它代表Mac系统中演示文档编辑软件keynote。这个图标在09版的iWork中开始出现,如果能够放到足够大时,你会发现演讲台上是一份标以“Q4 2009”的文件。
有趣的是,这份文档的内容却和苹果公司无关,它是由Duncan Sheik作曲的德国音乐剧Spring Awakening(春之觉醒)里的一首歌的歌词。具体原因我们不清楚,但你要知道,苹果公司就是由一群艺术家带领的。
7. 真实的“地图”
现在很多人都有iPhone,但很多人不知道苹果的地图图标的另一层含义。实际上,苹果的地图图标确实是一个地图,它是苹果库比蒂诺总部的,而且和真实的地图几乎无差别。
8. BSOD(Blue Screen Of Death,你懂的…)
这是一个很滑稽的图标,用过Windows系统的读者肯定知道这是一个蓝屏死机的标志,它实际上是OS X系统中的Windows Network网络共享图标。
苹果常常拿别人的缺点在不经意间嘲讽对方(当然,它自己也被嘲讽过),所以当你在Mac里发现共享网络里有PC这样的标志也就不足为奇了。
9. iCal的生日
这个图标的含义就很简单了,图标上的日期就是iCal的生日——2002年7月17日,乔布斯在2002 Macworld Expo大会上宣布推出Mac OS X 10.2(Jaguar),同时在系统中添加了iCal日历应用。
10. 来自加州库比蒂诺的祝福
显而易见,苹果公司有自己的“邮件收发办公室”,所以他们自己设计了一个邮戳:中间是苹果Logo,四周是“Hello from Cupertino, CA”。
除了上面这些,还有很多有关苹果设计的有趣的东西。如果你在使用苹果产品的时候也能留意一下,或许会有更多新的发现。
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