当全世界都将目光聚焦到Facebook股票的首次公开上市时，该公司又悄然收购社交化礼物赠送移动应用–Karma。该应用团队只有16人，看起来更像是Facebook的另一次人才收购。
事实上，Facebook在这次交易中花费8000万美元，是目前为止该公司继Instagram后的第二大收购交易。Facebook试图以此进入社会化电子商务领域，并希望它能成为公司新的收入来源。
Karma能够从Facebook导入好友生日、喜好、兴趣等数据，然后它会根据这些信息向你推荐礼物。你可以根据推荐挑选合适的产品，最后将其发送给朋友。我们此前的报道曾Karma有过详细的介绍：
Karma能够根据你Facebook中的好友信息、新鲜事、生日提醒、关键字等进行筛选，通过语义分析等方式将那些需要你送礼物的信息推荐给你，同时屏蔽其他的垃圾信息。比如你的好友换了新工作或者结婚了，Karma会通知你，让你给好友写一些祝贺的话或者寄出一张贺卡之类的。
需要注意的是，通过Karma送出的并不是虚拟礼物，而都是像香槟这样的真实物品。虽然该应用目前仍然处于初期阶段，但却有着巨大的发展潜力。它可能为用户带来真正的社会化电子商务体验，甚至可能对在线零售巨头亚马逊构成威胁。
到目前为止，Facebook的电子商务努力一直都很失败。如果Karma正好破解了该公司的社会化电子商务难题，那这对Facebook来说将是一笔很大的交易。
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