手机是互联网巨头们的必需品?

红衣主教近日宣布360要做手机,其个人调侃说这不是一个艰难的决定,可以说是蓄谋已久,合作方是华为,相比互联网三巨头的做手机传闻,360可能会给出更优惠的购机模式,可见互联网公司的手机已经不再靠硬件赚钱了,不管你的手机赚不赚钱,反正我是不赚了,手机已经成为互联网巨头们厮杀的新战场。

如果问手机制造商中的奇葩是谁,也许很多人会说小米,不过小米也开创了一种新模式,就是互联网公司做手机的模式,不得不说小米已经获得一定的成功,也让很多质疑者闭嘴,不过小米未来该如何走,可能关键还在于接下来的产品迭代还有雷老板精心打造的营销模式,至于小米手机的配置到底高不高,为发烧而生的口号是否恰当,有些东西也只能说仁者见仁智者见智,看的角度不同,观点自然也就是不同,客观的可以肯定其模式是有先见之明的,可以不靠硬件赚钱,甚至硬件可以亏本,但是要在上层大做文章,从手机到ROM,再从ROM到APP,这可以说是移动互联网一个较为完整的生态链,且看小米,小米手机搭载MIUI,然后内置米聊,可能雷军当初也是这样想的,但腾讯插入,米聊并没达到预期效果,输给微信也并不稀奇,通过小米主要阐述了一种包含手机的移动互联网生态链。

相比传统互联网,移动互联网的主入口已经不再是浏览器,而是一个个有着特殊功能的app,基于Android的开源,ROM也被特殊化,繁荣的ROM市场其实对行业并非好事,恶意的ROM预装恶意的App,或者ROM不能装一些优秀的App,所以说脱节的一环在ROM这里,这也是Android开源带来的最大弊端,导致手机无法与app很好的适配,这也是移动互联网创业者和巨头们的最大烦恼。

作为继阿里、腾讯、盛大、百度之后的又一家要做手机的互联网巨头,360也当然有自己的云服务和杀手级产品,所以周鸿祎做了一个不艰难的决定,因为他势在必行,和其他巨头们的想法一样,内置自己的云服务和App,抢夺的是一个个的用户,而不是用数据描述的市场,这对企业平台及App的推广和盈利更有效。

从产业链的完整性上看,互联网巨头做手机值得一赞,因为这让智能手机的价格继续走低,但是它们的手机会吸引用户吗?为了淘宝买阿里手机,为了QQ买腾讯手机?这还真是个未知数,也是互联网巨头们会遇到的麻烦。

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