Flurry:照片和视频成为增长最快移动应用类别

自从Facebook以10亿美元收购社交图片网站Instagram后,人们就纷纷寻找,下一个“Instagram”会花落谁家。许多权威人士表示,下一个可能是视频类的公司。据移动应用程序分析公司Flurry的最新数据显示,专家的预测也并不是没有道理。在主要的移动平台上,目前视频和照片是增长最快的移动应用类别。在2011年10月至2012年3月期间,每个活跃用户花在照片和视频类应用程序上的时间增加了89%,达到每月231分钟;与2011年7月相比,更是增长了166%。

这个数据是Flurry针对在iOS、安卓、Windows Phone、黑莓和HTML5平台中使用其分析软件的约18万应用程序进行分析得出。据Flurry称,其它目前正快速增长的移动应用程序类别有:音乐(自2011年10月起增长了72%)、生产力(66%)、社交网络(54%)和娱乐(40%)。

随着手机内置高清摄像头手机的出现,以及网络带宽的增加,似乎目前也正是社交视频应用程序的发展好时机。

不过,Flurry并没有在其报告中将视频和照片区分开来。事实上,目前活跃用户每月花在照片和视频应用程序的平均时间已达到231分钟。

如果与用户花在谷歌YouTube上的时间来比较,这一类别应用程序的增长则显得更加明显。根据另一市场研究机构comScore的数据显示,2012年3月美国互联网用户每月在谷歌上观看视频内容的时间平均为425分钟,较2011年12月的472分钟有所下降。

虽然这个数据还不太能做为一个令人信服的论点去论证这些移动视频和照片类应用程序应该早已经抢夺了谷歌YouTube的市场,但正如Flurry的皮特所说,“用户在两个平台之间所发的信息,似乎也就是干扰信号了。

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