近年来,越来越多的第三方网站以及第三方应用为了方便用户登陆,这些网站和应用都支持用户使用Facebook、Twitter 以及Google等社交网络账号登陆,近日国外OpenID 公司JanRain的一项调查表明Facebook与Google占据了高达76%的第三方登陆验证入口。
通过使用Facebook、Twitter、Google帐号登录第三方网站能帮助用户省去注册的繁杂步骤,方便用户登录。尽管这种新兴的登录方式使得这些网站或者应用会失去很多注册用户的数据,然而这丝毫不能阻挡社交网络登录验证的趋势,也许在未来几年,传统的注册登录方式就可能会被完全替代。
在JanRain的这项调查中,该公司使用自己的Engage工具对36.5万个站点的数据进行分析发现:在2012第一季度中,用户在第三方网站进行身份验证时,最喜欢使用 Google 和 Facebook 的身份验证服务。
从上表中可以看出,Facebook占据了45%的社交登陆入口,而Google紧随其后占据了31%的份额,Yahoo和Twitter则分别只占据了9%,像LinkedIn、Myspace以及Windows Live等社交网站分别仅占据了3%的份额。第三方登陆验证其中的一项功能就是允许用户将该应用的相关数据和用户的个人主页相关联,在这方面,从上述表格就可以看出Facebook 最受欢迎,Google次之,Yahoo和 Twitter再次之。
JanRain在调查中发现,Facebook的第三方验证服务在电子商务站点方面非常占优势,在同2011年的后两个季度相比,Facebook的份额从49%降到了43%,这丝毫没有影响到Facebook在社交化电子商务中的主导地位。在2009年的时候,Yahoo在零售行业的第三方登陆验证的份额是超过Google的,然而到现在Yahoo第二的位置已经被Google所取代。
在移动应用第三方登陆验证方面,Facebook依旧保持着遥遥领先的优势,虽然Google+已经开始广泛应用,然而Google在这一方面的份额相比2011年第四季度来说反而下降了两个百分点。由于在iOS5平台内的深度整合,Twitter在移动应用的第三方验证方面增长幅度较大。近年来,社交媒体移动化的趋势也越来越明显,各种智能设备的广泛推广为社交应用提供了广阔的移动平台,像Facebook、Google和Twitter这样的大公司,虽然它们这些年来为向移动平台进军作出了不少努力,就像Facebook收购Instagram就是很好的例子,不过它们的重心依然还是在Web平台上。
小编在之前也作过WEB2.0渐消退、移动互联网当立的报道,对于它们来说想真正做到移动优先的这一步还是有很长的路要走,随着越来越多的移动应用的出现,在移动应用的第三方登陆验证方面,这几家公司的战争远远没有结束。
从社交分享的趋势来看,Twitter依旧是唯一能和Facebook抗衡的社交应用,也只有Twitter有望撼动Facebook的主导地位。LinkedIn、Myspace以及 Yahoo则分别占据着第三、第四以及第五的位置, 然而在数据上则是远远落后于冠亚军。
这些数据并不会令人感到惊奇,这些数据很好的反应了当前社交网络的现状,从这些数据也可以看出近年来社交网络的一些变动,它们能帮我们预测社交网络在时间的推移中的兴衰成败。
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