丁丁网融资4000万美元 90%用于移动互联网

议程嘉宾:丁丁网CEO徐龙江

议程嘉宾:丁丁网CEO徐龙江

近日,国内本地生活信息服务平台丁丁网宣布完成新一轮融资,由F&H(风和投资管理)领投,CID、中东主权基金等跟投,金额在4000万美元以上。

以丁丁地图起家的丁丁网,2010年曾获得HTC(微博)(台湾宏达电)战略投资800万美元。这笔新融资将会用于哪些方面?如何看待LBS和O 2O?本报专访了丁丁网C EO徐龙江,为读者找寻这些问题的答案。

  议题一

  90%融资用于移动互联网

南方都市报(下称南都):据说丁丁网此次获得投资的钱,90%的钱会花在移动互联网上,且重点是在40个城市做丁丁优惠。这是出于怎样的考虑?

徐龙江:现在丁丁网内部已经划分了两大事业部,PC和移动互联网事业部。PC端丁丁网的模式稳定,有成熟的收益,此次融资的绝大部分我们的确是用于移动互联网上。这几年,智能手机与O2O的本地生活紧密结合,2O (tooffline,线下)比PC方便,这从我们一年前在移动互联网里推丁丁优惠、丁丁生活爆发式增长可见一斑。

至于移动互联网的业务重点,丁丁优惠是一个关键点。除了丁丁优惠,丁丁生活是另一个重点。

  议题二

  移动时代“地头蛇”玩不过大公司?

南都:移动互联网里凡生活服务平台言必谈LBS和O 2O,但从实际效果来说,很多言不符实。在此方面,丁丁网会如何落地?此外,丁丁网的大本营在上海,本地做O 2O有优势,如何对外扩张中也能保持优势?

徐龙江:大家都不要被LBS、O 2O迷惑了,如果只谈概念没有丝毫意义,关键是看利用LBS的技术在O 2O里做了什么,解决了用户的哪些需求。丁丁网是本地生活服务平台,包括衣食住行吃喝玩乐等信息,用户在线上查信息,到线下消费,不便于上网时获得信息就有难度。移动互联网里,口袋中装的是手机,我们主要是通过两种方式来实现LBS、O 2O的落地。

第一个是丁丁优惠。比如去吃饭,丁丁优惠显示餐厅有8折优惠,只要拿出手机给服务员一看,直接获得折扣,免去了以往需下载、打印等的麻烦程序。它的作用是让用户获得最想要的优惠,直接帮助省钱。

第二个是丁丁生活。它要满足的是用户日常生活需求,几乎包括了PC端丁丁网的内容,不限于找优惠信息,比如找邮局、医院,怎么坐车等,是基于LBS的O 2O。

扩张方面,在我看来,国内做O 2O比较好的有两家,一是大众点评,一是丁丁网,两家切入点不同,但殊途同归,为用户解决同样的问题。在互联网时代,有的本地社区做得不错,囊括本地的生活服务信息,却都做得窄,市场垄断性有限,而移动互联网产品,即便扩张中遭遇本地对手,“地头蛇”也不如大公司的产品。就丁丁网在这么多个城市扩张的经验看,无论有没有“地头蛇”,现在还没看到有威胁的对手。而且仅就资金一项,很多本地社区也未必玩得起。

撰文:南都记者刘艳艳

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