Google斥巨资收购50多个顶级域名,包括.google、.docs、.youtube、.lol等


上月Google曾对广告时代(Ad Age)表示,他们将开始一轮网络域名收购潮。今天该公司在其官方博客上宣布,特殊的顶级域名正在申请,一些普通域名已经收入囊中。

Google博客上称,他们正在申请的顶级域名包括”.google””.docs””.youtube”和”.lol”。据悉,Google总共申请了50多个顶级域名,而每个需要18.5万美元的申请费用。

昨天顶级域名申请窗口关闭,这比原计划上期推迟了一个半月。ICANN表示收到超过1900个申请,这将带来约3.5亿美元的申请费。

Google还在博客上表示,.YouTube一类的域名可以帮助“改善用户体验”。例如.YouTube域名就“可以增加YouTube频道及风格的易用性”。改善YouTube上内容的发现体验,比曾经考虑的花费数百万美元鼓励原创更重要。

此外,”.docs”域名与其核心业务相关,而”.google”则与其商标相关。”.lol”则可能被用于“有趣和有创造潜力的内容”。Google发言人拒绝此次域名申请和用途透露更多细节。

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