移动支付已经成为一种潮流,甚至一些硬件制造商也开始涉足这一行业。继 RIM 、三星以及诺基亚都将 NFC 技术整合到移动设备上之后,苹果也默默地加入了这个队伍。
最新消息称,苹果已与西雅图一家提供餐饮团购和优惠信息的初创公司 Pirq 展开合作,Pirq 将通过 iPhone 应用向苹果员工提供相关服务。据消息人士透露,这只是第一步,后续苹果将向所有 iPhone 用户提供这一服务。而 Pirq 将采用苹果用户的 ID 通过 iPhone 自动支付。
通过与 Pirq 的合作,苹果员工将在旧金山地区50多家餐厅获得20%-50%的折扣。同时,Pirq 也已经在计划将其服务范围扩大到其他地区。
说到团购,不得不提 Groupon ,而 Pirq 与 Groupon 最大的区别在于,前者提供的团购和优惠服务是与餐馆提前商定了折扣,而且用户不需要提前付款。用户可通过该应用搜索附近参与优惠活动的餐馆并完成订餐。
据悉,苹果整个的“移动支付”发展计划共分为四个阶段,第一阶段即在公司内部推广,随后将面向博客和社区用户,接下来再转向提前获得苹果新产品信息的用户,最后向所有 iPhone 用户提供该项服务。
目前,苹果和 Pirq 相关负责人都拒绝对此事作出评论,但 Pirq 的 CEO James Sun 有提到,苹果很可能是将这项服务作为其在移动支付领域的一次尝试,而 Pirq 也将给这个应用绑定交易功能,从而实现通过手机完成整个交易。
可以说,有着巨大 iPhone 用户基础,以及 App Store 支付体系的苹果已经完全具备进入移动支付领域的条件。尽管苹果将 NFC 技术与其产品整合的时间尚不确定,但可以确定的是,一旦它有了这个动作,用户必定买账。
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